Outline

I. Animation is an art from which has major possibilities, even some yet to be archived/explored, however an increasing number of major companies see it as a business and make decisions biased on assumptions of how to generate more profit. A. This is a problem which should be stopped, animation is more than a business and talented animators should not be forced to waste time on low quality, profit aimed movies or shows. B. The animation industry is profitable already, the past successes are more than enough to keep companies afloat and they can take risks on projects without fear of loosing funds. C. The recent switch to computer animation which is common among most US animation studios is reflective of the profitability of the product, since there is less production time and effort needed for a product which seemingly makes the same amount of money. D. The problem with recent trends are animated movies are often disposable, forgettable and bland, reflective of the limitations of computer animation which are being ignored because of the profits. This trend is ceasing the production of more memorable and artistic animated features, which is a shame since there are plenty of talented animators in the industry.

II.Too many of these companies are giving up their artistic integrity for these reasons, yet viewer's reactions are not based solely on the type of animation style.

1) Viewers react upon an artistic combination of all animation/production aspects, and effective animation will be able to use this to communicate better with the audience than would media created for commercial purposes of being a certain type of animation. 2) Computer animated movies are not more appealing to children, who are more often than not the target audience of productions 3) Artistic integrity will easily be seen in the final product, at it often contributes to a portion of it's commercial success, but commercial success is a poor indicator of artistic quality in animation. 4) it is most common that the plot line and characters are the most intriguing aspects to audiences, and their depiction is greatly aided by the animation quality or methods 5)**A majority of the most successful animated features are CG, but the most memorable on the list are much older and traditional animated films. Even still, this chart has little indication of the effectiveness of the films as art, or the dedication of the artists. Movie companies are following trends seen in this list, because there main intent is commercial success.** 6) South park is an example of how "good" animation is not always critical to the success of a feature

III. Major Companies should continue to invest in traditionally animated features, since the type of animation actually does not determine the success of the product therefore every type of animation should still be explored for the sake of artistic integrity.

1) when companies make major decisions over their art department, they greatly affect the final product, and when trends are developed, they are limiting the creativity of the animation team and are not achieving as much as they could. 2) many of the companies now have the ability to create works which could be cherished as art for a long time, however the heads of their companies are only focused on commercial success of their products. most people would agree that giving up on a certain art form is ridiculous, however the problem is that people fail to see this with traditional animation vs. computer animation because they have not recognized the artistic qualities in animation recently.